The "perfect storm" has put the prices on a spiral which is threatening to go out of control. The resistance of the market to circulation and advertising has tormented this sector's growth. Add on it, the increasing postage and paper costs across the world has indeed left no space for the publisher to move freely. As a result, the stress is being passed on to the customer.
Combining the effects of rising costs with the high rate of depreciating ad revenues, the smart publisher will adapt with the quickly changing scenario and settle in with an option that provides high RoI. |
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